Key Action Steps for a Successful Campaign

Clarify the Objectives/Measures of Success

Invite Stakeholders from Across the District/Community

Intentional and Purposeful Campaign Planning

Just as your planning and preparing for instructional practices in the classroom requires collective efficacy and predetermined steps to achieve completion AND success, so too does your communication and collaboration amongst stakeholders.

During the annual planning process we will identify the challenges and situate them within the calendar year so that your decision-making is more informed by the community and is more proximate to the community because they were involved in the process.

Clarify the Objectives and Measures of Success

Develop a Series of Challenge Questions

Develop a series of challenge questions that will lead to a trajectory of learning – as defined in Step 1.

Decide on the Right Incentives

Give participants a reason to be part of something exciting (vs. disincentivized to participate).

Closer Look:

Deciding On the Right Incentives

Tip 1: In addition to pre-crowdsourcing messages to stakeholders, post-crowdsourcing feedback is needed, especially for internal or external participants who might be involved in future crowdsourcing.

Examples of knowledge fragments that constitute the chosen solutions and who contributed them should be highlighted as it is particularly helpful in setting the grounds for future participation.

Tip 2: Ask the judges to determine the winners, if they are based on a pre-established and published list of criteria. An objective scoring sheet (including all the criteria and weights) can be used.

Reward / Recognition Examples:

An opportunity to discuss winning solutions with senior leaders; receiving something of value from the school or district.
Recognition in a school/district newsletter or communication.

Key Action Steps for a Successful Campaign